Monday, June 29, 2009
the HEART SPEAKS
another campaign from the minds of WIERHOUSE, this time for UNIVERSITY HOSPITAL in AUGUSTA, GA. this is the kind of raw creativity you get when two major addy award winners team up to deliver a message. what i call the "LISTEN to YOUR HEART" campaign began running sunday in print and if you live in the CSRA you've probably seen the "I'VE GOT SOMETHING to SAY" billboards all over the CSRA. i've been looking for chance to push the ringlighting effect where it didn't look trendy and this campiagn provided the perfect vehicle for that style. look for more images from this campaign in print online and outdoor and pay attention... cause these ads are clever.
hope this doesn't cause problems on the home front... my wife works for another hospital :~?